Social media and technology always play a significant role in the way digital communicates with your audience to share information and the latest update online. Far beyond simply sharing events pictures and videos, businesses are now learning the power of branding through social media.
In this post, we will share the best Social Media Optimisation (SMO) practices that a brand can use to improve its social media presence. Have a look:
Set up a Robust Plan
It is true that you cannot start your digital marketing and SMO efforts with just a prayer and wish. Even though you have a page on social media platforms, you cannot gain success until you have a plan for that. A good or ideal plan must include:
- Audience personas
- Preferred social media channels e.g. Facebook, Instagram, and Twitter as per the interest of targeting the audience
- New Updates calendar
- Measurable goals and metrics
A balanced editorial calendar
Updating a calendar is similar to the normal date calendar, but it can take the shape of a timeline or spreadsheet when it comes to social media planning. This calendar must have the themes, relevant topics, publishing time, and date for the content your team will produce for college website branding.
Post regularly and frequently
Regular and frequent posting of relevant content can help you build brand authority on social media networks. You must plan and post your content regularly i.e. once a week or twice a week to update your target audience about the things going on. You can share event-related posts or course-related updates on your pages.
Automate your content for better visibility
Automation is one of the most effective and easiest ways to improve content publishing and its frequency. There are tools such as Buffer and Hootsuite that allow you to schedule your posts in bulk ahead of time. You can use tools such CoSchedule automatically promote your blogs. There are endless options available that you can use to automate your content.
Repurpose your content to attract More Users
Do not go for tedious blog posts or articles. Nobody has time to read long posts. Try to think differently to promote your college brand. Short and attractive content can work better for your website. For instance, you can break down the informative blog or article into many small posts or make a 20-30-minute video or maybe an infographic. This way you can promote it on other social marketing channels and reach out to the maximum audience easily.
Keep everything social
Even though you can automate your posts, automating the social aspects of this medium is quite difficult. No matter how many tools you are using, it is extremely important to have someone respond to the social media interactions such as replies on messenger, comments on the wall, retweets, mentions, and sharing of posts. You can automate the mundane and focus on building a strong relationship with the people connected.
Regularly measure your progress with relevant analytics
Currently, there are several metrics to keep a track of the total number of friends/ followers, shares, likes, comments, tweets, etc. These metrics can tell you how well you are performing on social media channels or how effective your social media marketing efforts are.
These are a few ways to maximise the strategies of best SEO and SMO for a business website. By integrating the right strategy into your efforts, you can help your college website rank at the top of the search engines and get more leads or turn the perspective into a regular audience.
