Marketing strategies designed to influence the different emotions of targeted customers by making a bit of change can bring significant results. It is said that the most authentic form of sales is when your customers buy with their emotions. Even though professionals can help you increase sales and boost your online presence, if you want to keep your customers for the long haul or want to convert them into return visitors or customers, it is extremely important to read how different emotions can help you pump up your online presence and sales.
If you are running a business and want to beat your opponents by boosting your online presence and increasing online sales, we have gathered the following 7 different emotions that will help you trigger the right nerves of your targeted audience:
7 different emotions that will help you trigger the right nerves of your targeted audience
1 : Fear
You just have to understand one simple fact – people coming to your website are looking for solutions. They are worried and fear that they will leave behind if they did not find a solution to that problem. Rather than creating a fake sense of fear always use the power of losing. This will allow you to help them decide. For instance, you can put something like – if you do not buy now, you will not get the additional discount of 40% which you are already getting.
2. Fear of missing out on something important
This emotion is a subset of fear. It is not always an individual fear that affects the buying decision, but it is an emotion of not living a standard life like others. As a business, you can target this emotion and find out what your customers are missing. Today, companies and brands use this emotion all the time. You can study and help your customer live better life.
3. Frustration
Nothing frustrates the consumer more than a website containing a lot of irrelevant content. They also do not like website which has no solution to their problems. Here, solution means talking to your customers. When you find people visiting your site again and again and staying for longer, ask them what they are looking for. Ask them about their problems and assist them accordingly. The more you interact with your customers – the better solutions you can offer them.
4. Anger
This usually happens due to bad experiences. An instant decision must be made by the customers because when they have a war inside their minds, you can hit them and provide accurate solutions to their problems and become a hero of the story. Figure out the reasons and factors behind their anger and channel the emotion by providing them with the necessary solutions.
5. Hope
Many businesses, especially beauty brands, leverage this emotion a lot by saying – do you want to look 10 years younger? Get one-tone lighter skin with the ‘XYZ’ product or get rid of wrinkles by using our products, etc. These kinds of things are like selling hope for business. You can ask your customers about their ambitions, goals, aspirations, and pain points in their life. And use those pain points to pierce the veil and boost your sales.
6. Excitement
This emotion is a well-versed phenomenon or an easy way to engage your customers. Instead of sending cliché messages to your audience, it is good to go for something unique and informative to gain their attention. You can become the voice rather than noise for your customers. For instance, you can introduce a demo or trial version of your products. You have to understand what excites your potential clients and deliver that to them.
7. The desire to be first always
One of the crucial emotions to boost your sales is the desire to be the first always – the first one to try a brand new product, the first one to order, and the first one to access the new e-commerce website. One key to success is – always to appeal to your targeted customers in a way that emphasizes the uniqueness and usefulness of your products and services. In addition to this, you can tell them why your services/ products are better and different than others to cash this emotion.
Digital marketing strategies and Search Engine Optimisation (SEO) tactics can help you strengthen your online presence, but if you want to increase your sales and get noticed, you must start impacting all possible emotions including the ones listed above. To know more or get our impressive digital marketing and other services, get in touch with us!
