Microblogging is one of the latest broadcast mediums to have taken over the world. Born out of the need to produce content in digestible chunks for a fast-paced world, it demands quality over quantity. Users can publish short sentences, images, or videos with or without links easily.
They were published on their social media profiles and then as the trend caught on, microblogging platforms like Twitter became the place to have online conversations. At the time, many influential businessmen were posting their views and opinions and infrequently engaged in some self-promotion as well. Soon, businesses were hiring social media influencers to create a buzz about their business or their products and help widen their customer base. Today, microblogging has become an inseparable part of digital marketing.
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. provide the option of sharing “status” that can be easily used for microblogging. There are dedicated microblogging sites, the popular ones being Tumblr, Pownce, Playtalk, Jaiku, etc. in addition to Twitter, which is also a popular social media networking site. You can get started on any one of the microblogging platforms you like and then start building your profile and following others.
Benefits of Microblogging
Here are a few of the benefits of using microblogging platforms whether you want to get more followers, sales, publicity, or simply want to share your story.
The biggest advantage of microblogging is that it saves time. You can share text, an image, or a video through one or more platforms at a time easily. It is especially useful if you do not want to maintain a full-fledged blog. There is no need to spend the time to write a large piece of content, edit, format, and upload it to a blog or website. You can be more frequent with your updates which will help you be more active and stay connected with your audience. Some software or websites also allow you to integrate your updates daily, weekly, monthly, or yearly. You can use this to create episodic content easily.
- It makes a business appear more approachable and trustworthy. Customers can check out your profile and even ask questions or request information about your products or services that you can respond to directly. This direct two-way communication is invaluable for establishing consumer trust and helps build strong relationships. Most customers find it difficult to find comment boxes, feedback forms, or contact details on websites. The effect is more pronounced if you use social media platforms for microblogging.
- Studies show that most people get turned off by the sight of long posts but have no aversion to reading short social media updates. You can have a larger impact on your audience with a smaller post since they are more likely to read and respond to it. This is essential to deliver your message.
- Social media lets you can get up close and personal with your audience. A traditional blog or website works more like a PA system where you, as a business, say what you want with little control over how it is received. If you use social media as a microblogging platform, you have an open, two-way communication channel with your customers. You can promptly address customers’ concerns and get almost instantaneous feedback about your products and services. Such content can be viewed by an audience who finds you through various sources such as social media, emails, or search engines. It is a win-win situation with minimal investment.
- There are numerous social media platforms that businesses can use to reach out to their current and potential customers. Some of these are better suited for professional use while others work best for personalised needs. You can create targeted content for your audience for each microblogging platform and leverage it for promotions, improving sales, or attracting more visitors to your websites. You can also try updating your social media profiles at different times of the day and check which slots get the most views or responses. This can be a full-time job, which is why most companies hire digital marketing services to make the most out of such campaigns.
- It is easy to grab the attention of your customers on social media when you talk about trending topics. You can comment about recent viral topics, express your opinions, or simply be a part of a conversation already in progress. Any other form of content needs much more time and energy than micro-blogs and short posts. If you are consistent with the quality and add your unique perspective to the conversation, people will want to hear from you.
If you are already using SEO services for promoting your website, microblogging can act as a great tool to enhance your SEO efforts. Microblogging is not always about promoting or talking about your business. Focus on being authentic and producing quality content frequently to maintain reap the benefits and find success.
